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Hilltop Greyhounds

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Myron Kolobov
Myron Kolobov

No Time To Explain (The Pirate Bay Edition) Game


It's not the first time that tinyBuild have decided to deal with piracy in a non-self-defeating way. For their previous title, No Time To Explain, they uploaded their game to The Pirate Bay themselves, replacing all the unlockable hats with pirate hats in a move that's a) quite funny and b) taps into our innate desire to collect as many goddamn hats as possible. The move (and the resulting press attention) worked out quite well for the game - so piracy 'ain't all bad, it seems.




No Time to Explain (The Pirate Bay Edition) game



If you're a frequent RPS reader (or an infrequent RPS reader with uncannily good timing), the image on the front page of ubiquitous, recently-banned-in-the-UK-under-extremely-dubious-circumstances torrenting site The Pirate Bay might strike you as a bit familiar. If not, you may have still been able to guess that it heralds from Sos Sosowski's McPixel because, well, the first four words on the page will tell you all of that. This, however, is the first time a game has ever been featured as part of Pirate Bay's "Promo Bay" program - wherein, a creator gets to leverage the site's incredible reach for exposure. But how'd this come about? And what does it say about the ever-evolving role of piracy in the gaming industry? Plus, given that many file swaps on Pirate Bay are technically illegal, does anyone really deserve a pat on the back in this situation? I spoke with both McPixel's Sos and an organizer from The Pirate Bay to find out more.


"I was actually visiting Pirate Bay from time-to-time looking for a McPixel torrent," Sosowski explained to RPS. "If people pirate games, it means they want to play it regardless of anything. Pirate Bay is one of the most visited sites in the Internet, and just having a torrent there is promotion for the game. I left a comment there, because I wanted people to know that I make games for a living, and that they are directly supporting me with each purchase."